Facebook Instant Articles: Now in Use at the Tagesschau
Due to Sophora’ flexibility, users of the CMS can quickly implement any new technology. Of course, the subshell CMS can also be used to generate Instant Articles.
tagesschau.de is one of the first German media providers to publish their content as Facebook Instant Articles. The technology introduction was implemented by subshell on the basis of the Tagesschau use of the CMS Sophora. How it works is simple. The editors of Tagesschau select the messages planned for Facebook Instant Articles and Sophora delivers the messages via a special RSS feed to Facebook.
With Instant Articles, Facebook offers media companies the option to increase the reach of their online content. When retrieving an Instant Articles link, mobile users will not be redirected to the site operator’s website as they usually are. Instead, the article will be retrieved directly within the Facebook app. Since the contents of the media houses are stored directly on Facebook, the load times are therefore shortened when calling up an article.