Live Ticker at Norddeutscher Rundfunk - Linking Latest News and Other Content per Drag & Drop
Real-time-reporting: Sophora's live ticker ensures fast publishing and editing of ticker news.
The NDR uses Sophora’s live ticker in order to report current news from North Germany. Additionally, the NDR achieves viewer bonding through linkage – since editors link brief reportings with additional content. Current traffic reports are connected with public transport news, latest news are connected with internal links about background articles and image collections with map material. All of this easily succeeds per Drag & Drop.