DASDING.de Focuses on Innovation with its Use of Sophora
Double use of Sophora at SWR youth radio station, Sophora's DeskClient and MobileClient are used for DASDING.de's website.
"The CMS Sophora offers a modern platform for the strategic development of SWR's online services. In cooperation with subshell, we are already developing innovations, such as the new MobileClient," says Uwe Charissé, Head of Production and Creation, SWR.
DASDING.de provides teenagers and young adults from Baden-Württemberg and Rhineland-Palatinate with music, news and information targeted to a young audience. The radio station’s programming has approximately 500,000 daily listeners between 14 and 29 years of age and is also available as a livestream.
Double Premiere for SWR
With the relaunch of DASDING.de, Südwestrundfunk is using Sophora CMS for the first time. And concurrently, SWR innovates via DASDING.de. The online editorial team of DASDING.de is one of the first users of the new Sophora MobileClient. With the support of SWR, subshell has completely optimized the mobile add-on. An additional plus for the DASDING editorial team is that the MobileClient makes it easier to get started with Sophora and ensures for smooth mobile access.
"We are happy about the new design and the modern CMS. As the first SWR portal to switch to subshell CMS, we emphasize the innovative character of DASDING," stated Alina Schröder, Program Director of DASDING, SWR.
By flexibly integrating multimedia content, Sophora's subshell content management system is the optimal basis for SWR content targeted at a younger listener. The website was implemented in-house by the editorial and technical staff of the SWR.